This is just a brilliant example of what it means to create from "the thinking stuff". Martin Riddiford and Jim Reeves, London based designers took on a project to help a village in Africa in need of a renewable source of energy to break their dependence on kerosene propelled lanterns. Solar must be the solution, right? Think again, but this time look down instead of up and think cheaper! Curious? We'll let the video take over from here…
Go here to learn more about how to help this project along.
Onward fellow entrepreneurs and well done Martin and Jim!
